Time magazine subscriptions can now be paid with bitcoin and other cryptocurrencies thanks to a new collaboration with Crypto.com.
Earlier this week, Time magazine issued in 1923 announced that it will give its readers the possibility to pay for their subscriptions through digital currencies. Those that will choose this form of payment will have unlimited access to Time.com for a period of 18 months. Readers that will use CRO, Crypto.org’s token, will get rewards that will amount up to 10%.
“We feel very fortunate to partner with TIME. Our mission is to accelerate the world’s transition to cryptocurrency, and together with TIME we’ve just taken a major step forward towards reaching our goal.”Kris Marszalek, co-founder and CEO of Crypto.com
Crypto.com is a platform focused on digital currency and payments counting over 3 million users. The company was established in 2016 and is headquartered in Hong Kong. Lately, it has launched a non-fungible token (NFT) platform for the world’s most famous artists, athletes and is also known in the industry for its collaboration with Visa.
Subscribers will also be able to access subscriber-only events and offerings. This service will be available only in the United States and Canada, but Time is working on expanding it in other countries as well in the following months.
“We are thrilled to offer cryptocurrency as a payment option for our digital subscribers for the first time. TIME’s rapid digital transformation on behalf of our community is the result of our commitment to embracing new technologies and working closely with innovative companies like Crypto.com to bring our ideas to fruition.”Bharat Krish, TIME Chief Technology Officer
This isn’t the first approach towards cryptocurrency the magazine has made. Back in March, through a partnership with Grayscale, it launched 3 non-fungible token covers for auction. Participants were able to make their bids on a crypto marketplace called SuperRare.