It’s official: Dogecoin is now part of U.S. snack company Slim Jim social media strategy.
And apparently, it’s working for both parties involved! Dogecoin hit another all-time high on Thursday, and SlimJim experienced significant growth on their social media, triggered by the campaign.
The publication of this news earlier today was enough to cause DOGE to double to a new high-water mark of 25 cents from 13.6 cents before the news, exemplifying the hype-prone condition of the cryptocurrency market right now.
DOGE had recently settled at 24.4 cents, up 83.4 percent for the day and more than 4,300 percent for the year. That is a new record for Dogecoin, after skyrocketing last month after Elon Musk’s tweet.
After engaging in Shiba Inu meme coin material last quarter, the social media-savvy snack food saw its Twitter follower count grow 160 percent. Tweet impressions also skyrocketed (35 million impressions in 25 days), according to the CEO of parent company Conagra Brands.
“We’ve seen a marked uptick in audience interaction, including direct engagement and advocacy from the person [who] created dogecoin,”CEO Sean Connolly said on Conagra’s April 8 earnings call.
Connolly credited the dogecoin group with “playing a major part” in Slim Jim’s victory in Adweek’s March Madness-themed brand face-off earlier this month during the earnings call.
The callout, which is reportedly the first time dogecoin has ever been mentioned in an earnings call, demonstrates how dogecoin has evolved into a serious business while remaining true to its origins as an inherently ludicrous meme coin.